Written under the pen name Gerri Bryce
Wednesday, December 9, 2020
Sample Business Website Copy: SEO for Texas Small Businesses
Should Texas small business owners learn SEO?
First and foremost, what on earth is SEO? SEO stands for Search Engine Optimization, the strategy of designing a website and creating content that will rank high in the major search engines such as Google, Yahoo, and Bing. The popularity of optimization techniques started around early 2000s. However, even until now, a lot of Texas small business owners still don't have any idea what it is and how it will improve their business.
Components of SEO
Search Engine Optimization is a step by step process that has evolved technically over time. It involves an understanding of the following major concepts:
- How search engines work
- What keywords to choose and use for your website
- Optimization of graphics and design
- Website and content submission
- Link Marketing
- Auditing and Monitoring your progress
Notice that I didn't mention Twitter, Facebook, YouTube or blogging? That's because they are part of Search Engine Marketing. SEO, on the other hand, focuses on how to strategically position your website and your brand so does online searchers will easily find you on Google, Yahoo, or Bing.
At first, it looks like a heck of a lot of hard work, but if you study diligently or discuss with an experienced SEO professional, all the pieces will fall together. And yes, plenty of “nobodys” became “somebodys” on the Internet because of successful SEO techniques.
Understanding how search engines work will make you realize that a brand new website or domain won't make it to the top of Google until after several months. If you know what keywords to choose for your website, you will stand out among your competitors in similar niche. When you hire a web designer, make sure that they are aware of optimizing graphics so they will be search engine friendly. Same goes with the text of your website. It is also possible to rank high in the search engines if you network online and monitor which marketing techniques work for you.
Even Texas small business owners who have no clue what SEO is can learn how to optimize their website. You don't have to earn a degree to understand that you shouldn't post irrelevant material in your online store or spam your subscribers. Remember that even though you're trying to make it high on the search engine rankings, you still need to look after the reason why you're in business: your customers.
To learn more, read our blog for more SEO techniques specifically targeted for your Texas small business!
Sample B2B Article: Building Websites for Texas Chiropractors
Building Websites for Texas Chiropractors: Where to Begin?
Chiropractors in Texas are in demand, and yet it's sad to discover that plenty of them do not have the means to connect with their customers who are mostly surfing the Internet. Gone are the days when phone directories are the first point of reference when we feel pain and need the service of a good massage therapist.
A lot of Texas chiropractors are not aware of the options they have when it comes to bringing their business online. The good news is that the options abound -- it's just a matter of deciding whether you should build your own website, try a decent priced website builder, or hire a graphic web designer.
Here are my insights for Texas chiropractors who need to start a website:
Only opt for a free website if you're absolutely aware of what you're doing. I'm not kidding. If you don't have the slightest idea about HTML or what SEO means, don't attempt to build your own. The reason is, although building a website by yourself is a simple process that can be learned, much of what constitutes a real working small business website nowadays is optimized and interactive. In other words, if your website is going to look boring and won't show up on Google when your customers search for you, forget starting a website by yourself.
A website builder that guides you as create your own could probably work for your chiropractic business. The equation here is simple. If you try online site builders, you will go through a series of steps that will lead you to finish a website for your chiropractic business. These website builders are meant to make your life easy by letting you fill in the missing information within the templates that are already built in for you. As a matter of fact, some website builders for chiropractors are so sophisticated, they won't look like a chiropractor actually built his/her own website. In any case, you probably still need to do a little bit of research on putting links, HTML, or widgets to your site.
If you're not into website building at all and want to focus mainly in your medical practice, the best bet is to hire a web designer that is not only low-cost, but can handle the all-around task of good design, optimization, and user-friendliness. Some web designers use high-end templates that will amaze your customers. Others code the websites from scratch. As a Texas chiropractor, you don't need a complicated website to show off your services. Let your customers find information easily, connect with you with widgets and forms, and find coming back to your website appealing. Better yet, let everyone who searches you on Google find you on the top of the search results.
If you're a chiropractor in Texas and have not made the leap to get your business online, it's never too late. These days, you owe it to yourself to create an online presence that will draw your customers to you, through the help of a website that works for your chiropractic business.
Saturday, January 21, 2012
Ecommerce Articles, Ezine Articles, Ghostwriting Samples, Online Business Articles, Article Marketing Samples
- Top 4 Ecommerce Solutions for the Holiday Season
[Internet-and-Businesses-Online:Ecommerce] Are you counting the days till Christmas? Does the holiday season mean anything to your business? If your answer is yes, then probably you have done your share of research on ecommerce solutions to improve the Yuletide appeal of your online store. Days are coming by fast and merchants are soon ringing the proverbial cash registers for end-of-the-year profit. If you’re running out of time and need a quick fix before online shoppers hit the checkout line, make sure you got four essential elements of your ecommerce store decked out!
- Checklist in Choosing Your Ecommerce Hosting Provider
[Internet-and-Businesses-Online:Ecommerce] Are you an online merchant shopping for a good ecommerce hosting provider? With the emergence of so many hosting companies offering various products these days, anyone can get lost. Before you plunge deeper in your search and make comparisons from one web host to another, see if they have everything that you need using this checklist I provided.
- How To Tackle Your Ecommerce Shipping Issues
[Internet-and-Businesses-Online:Ecommerce] Ecommerce shipping is obviously a lot more complicated if you’re a high risk merchant. One, because it may involve shipping goods overseas. Two, because you may be selling intangible products such as e-books. When this happens, the risk of returns and frauds are even higher.
- Get Listed or Get Shot – The High Risk Merchant’s Guide to Advertising Online
[Business:Advertising] Six decades ago, thousands of people who were found on a rich German businessman’s record book were brought out from Auschwitz and into a quasi- World War 2 bullet manufacturing company not to work, but to have their lives saved. Fast forward six decades again, and we are into the the same dog-eat-dog world where online content is king. The question is, have you had yourself listed lately?
- Pawn Shop Merchant Account – Why Should You Get One?
[Home-Based-Business:Network-Marketing] One encouraging thing about building an online pawn shop is that you get more exposure and thus more chances of earning good income. The Internet is fraught with advertising possibilities and cutting edge technology to assist you in your business. For example, whether you are a start up online pawn shop or already have an established store processing high volume of credit card transactions monthly, acquiring a high risk merchant account can be a big help in your business.
- 7 Best Tools for Providing First-Rate Customer Service
[Business:Customer-Service] “People used what they called a telephone because they hated being close together and they were scared of being alone.” Chuck Palahniuk could be right and wrong! In the world of e-commerce, the telephone could be the single most important tool next to your car keys. An online merchant will not exist and survive in the cutthroat world of online business without key customer service tools.
- High Volume Merchant Account – Is It Worth Acquiring One
[Finance] I feel a need to go back to the basics. After years of hearing the phrase high volume merchants, I still encounter some perfectly running businesses who have not acquired their own high volume merchant account. When I tell execs about the possibilities it offers, they say they will consider applying for one. It seems to me that these businesses have reached their equilibrium, and at this point wish nothing but to maintain it.
- Homemade Remedy for Download Theft
[Internet-and-Businesses-Online:E-Books] Many online sellers aren’t bothered so much by copyright infringement as they are of losing money by theft of their online products. Most popular among these is the e-book. Guess we already know why those who are selling e-books are considered high risk merchants – the sole fact that the e-book they are selling can be easily downloaded for free (without being dubbed “freeware” or “shareware”) makes them vulnerable to frauds and chargebacks in the long run.
- High Risk Merchant Account Tips on IP Detection
[Finance] Any high risk merchant should be aware, if not become thoroughly an expert, of all the technical aspects of credit card transactions. Let’s face it, doing business online is taking risk a hundred times more dangerous than doing business the brick and mortar fashion. Smart merchants would never plunge headlong into online ventures without a good, working knowledge of the loopholes of the billing process via credit cards.
- High Risk Merchants Black Book Guide on Building E-Commerce Websites
[Internet-and-Businesses-Online:Web-Development] Building an e-commerce website is a simple task that requires the help of a good programmer. High risk merchants must decide which factors they will need to prioritize and incorporate in the website. Web copy, layout and other visuals, e-commerce elements, marketing elements, and customer service tools are some of the basic elements you need to consider in building a website that sells.
- OsCommerce for High Risk Merchants – The Good, The Bad, and The Possibilities
[Finance] Just because osCommerce is the most popular merchant account software doesn’t mean it’s the best solution for your online business. Agree or disagree? Do you find osCommerce to be overrated? A lot of high risk merchants adopt osCommerce as their primary merchant account solution because of so many advantages.
- Insider Tricks to Successful High Risk Merchant Account Application
[Finance] Many merchants complain about the lack of information when it comes to high risk merchant account application. It’s not that there’s no information at hand; it’s more likely because merchant account providers do not give standard customer service or are simply too lazy to share the nuts and bolts that the applicants need.