Writer's Tips: Web Content

WEB CONTENTWhat makes web content that people will actually read?Content that's relevant, easy to comprehend, and keyworded. Get to the point!Readers assess webpages in an instant. Your content has a few seconds—three or less!—to encourage people to read more, to take action, or to navigate to...

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Writer's Tips: Website Copy

 WEBSITE COPY Copywriting for Search Engine OptimizationSEO copywriting is the art of writing web page copy that is appealing to human readers, but also ranks well for specific search terms that people are looking for in search engines. Search engines have now become much more sophisticated,...

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Writer's Tips: Online Ads

 ONLINE ADSGoogle Adwords offers great tips on writing ads online. So how do you create a strong ad?1. Be relevant:Make sure that your ad text is closely related to the product and services you offer.2. Highlight what sets you apart:In other words, why should someone contact or buy from you,...

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A day in the life of amateurs

I was one who used to look at an editor as someone who went to school to destroy my writing. I had once a fight with a so-called news editor in college. We had an exchange of words after I marked our entire college paper with what I thought were glaring mistakes. He called me in and we discussed....

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Copywriting for email: Shirk the spam filters

Do you ever wonder why some of the emails that you get are from someone you don't know and have words that are mixed with symbols such as ^free^ grant money or Check your --credit-- score today!  One word comes to your mind: Spam. Professional copywriters for email marketing campaigns know...

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