Writer's Tips: Web Content

WEB CONTENTWhat makes web content that people will actually read?Content that's relevant, easy to comprehend, and keyworded. Get to the point!Readers assess webpages in an instant. Your content has a few seconds—three or less!—to encourage people to read more, to take action, or to navigate to...

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Writer's Tips: eBooks

 EBOOKSEbooks are evolving. As technology develops, ebooks may contain new features. For example, a book of recipes may contain a recipe calculator to figure how much maple syrup is needed to bake 200 cookies. An ebook that prepares you for the GRE could include an interactive test. An ebook about...

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Writer's Tips: Travel Writing

 TRAVEL WRITINGTravel writing to those who like to be on the road...or fly!What sets good travel writing apart is detail, detail, detail. Which cafe, on what street, overlooking what view? You must sweep the reader up and carry them off on the journey with you. Paint an evocation of where you are...

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Writer's Tips: Technical Writing

 TECHNICAL WRITINGTechnical writers write technical and software manuals, handbooks, technical guides and provide online help. Anyone who writes about technology for other people is typically referred to as a technical writer.Most professionals require some technical writing skills. In the information...

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Writer's Tips: Business Writing

 BUSINESS WRITINGA lot of success in the business can be attributed mainly to correspondence, sales letters, and many types of corporate writing. Imagine a company whose management, employees, and customers cannot communicate due to poor business writing!"The purpose of business writing is to convey...

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Writer's Tips: Website Copy

 WEBSITE COPY Copywriting for Search Engine OptimizationSEO copywriting is the art of writing web page copy that is appealing to human readers, but also ranks well for specific search terms that people are looking for in search engines. Search engines have now become much more sophisticated,...

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Writer's Tips: Online Ads

 ONLINE ADSGoogle Adwords offers great tips on writing ads online. So how do you create a strong ad?1. Be relevant:Make sure that your ad text is closely related to the product and services you offer.2. Highlight what sets you apart:In other words, why should someone contact or buy from you,...

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Writer's Tips: Newsletters

 NEWSLETTERSWhile most writers will use a template or a newsletter mailing software to accomplish the task, writing successful newsletters that get results take a little bit more strategy:"Done right, they will give you a return far better than any other marketing strategy," says Tamara Gielen,...

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Writer's Tips: Press Releases

 PRESS RELEASESEffective press releases are targeted toward both search engines and readers. After all, getting your information in front of Internet users is only half the battle—the content has to keep their attention (in a positive way) and make them want to click through to your site and learn...

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Writer's Tips: Reviews

 REVIEWSCan you imagine what the Internet (and life in general) would be like without consumer reviews? Reviews are so powerful in influencing buying decisions that most people won't purchase anything without reading  about other consumers' opinions and experiences first. Although most reviews...

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Writer's Tips: Blogging

 BLOGGINGBlogging can be fun for many writers while a pain in the neck for some. What makes blogging different from other types of online writing is that a blog needs to be consistently updated, maintained, and marketed. The most important part of any blog is what you have to say and how you...

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Writer's Tips: Article Writing

 ARTICLE WRITINGWriting articles for the web is a lot like writing anything else, with the main differences being that you have fewer limitations, and thus even more chances to lose your audience.When you write online, it’s being written for posterity. Thus, write it as well as you can. You want...

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Writer's Tips: SEO Writing

 SEO WRITING"First, SEO is the acronym for search engine optimization. Don’t let the big term throw you. All this means is that website owners do certain things to their web pages to make sure that search engines find them and deliver web surfers – like you – to their website when they conduct...

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Writer's Tips: Ezines

WRITING FOR EZINESOne of the best ways to drive traffic to your website is to learn how to write articles for ezines (newsletters), and best of all it's free.An ezine is a magazine or newsletter delivered by email. Because there are no costs for printing or postage, ezines are a popular way for businesses...

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Writer's Tips: Real Estate Writing

 REAL ESTATE WRITINGWriting clear copy in real estate listings is more important than ever. Often the first contact a realtor has with a potential homebuyer comes through a home listing. With the speed at which shoppers are able to jump from one listing to the next, especially online, it’s essential...

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Writer's Tips: Legal Writing

 LEGAL WRITINGWriting a legal document needn't be a difficult or overwhelming experience. Many legal documents - for instance living trusts, power of attorney documents, wills, and divorce documents - can at least be partially written before bringing in a lawyer, and this can save significantly...

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Writer's Tips: Mobile Content

 MOBILE CONTENTCreating content for mobile isn't the same as creating content for the desktop web. Acknowledging and embracing that fact is key to successful copywriting for mobile. Think about the limitations of small screens, constant distractions and low-quality mobile web connections. And don't...

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Writer's Tips: Creative Writing

 CREATIVE WRITINGCreative writing, like art, is subjective, and therefore difficult to define.Certainly fiction and poetry qualify as creative writing, but what about journal writing, articles and essays, memoirs and biographies? What about textbooks and copywriting? Technical writing? Blog posts?Where...

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Writer's Tips: Online Journalism

ONLINE JOURNALISMWriting for the Web should be a cross between broadcast and print — tighter and punchier than print, but more literate and detailed than broadcast writing. Write actively, not passively.Good broadcast writing uses primarily tight, simple declarative sentences and sticks to one idea...

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Writer's Tips: Resume Writing

 RESUME WRITINGThe resume is a tool with one specific purpose: to win an interview. If it does what the fantasy resume did, it works. If it doesn't, it isn't an effective resume. A resume is an advertisement, nothing more, nothing less.A great resume doesn't just tell them what you have done but...

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