Showing posts with label internet marketing. Show all posts
Showing posts with label internet marketing. Show all posts

Wednesday, October 22, 2014

You think you know SEO? 23 solid success tips from online experts

  /  


Today is your lucky day. After brainstorming about our past, present, and upcoming projects, we've decided to give the SEO bucket list a go. Why? Because we're so done with SEO! At least, we like to think that we are. We're tired of trying to fix everything to make websites Google friendly. We're overwhelmed with yet another search engine update that turns the web all topsy-turvy. All for the sake of online marketing success. So read on, friends. Now is your chance to fulfill what's still missing in your SEO strategy, thanks to the following tips from online marketing experts.
But does this mean we're wrapping up the desk, quitting our jobs and running away from competition? Quite the opposite. Everyday we're learning more about SEO and sharpening our marketing skills. The bucket list is simply our way of opening up our minds to what's already been done, and what has yet to be. #best #seo #tips

Gain more quick insights with us on Twitter @MaiTaiMedia

Wednesday, February 5, 2014

Factors that affect your Adwords rank--and your marketing strategy

  /  
"Fortune favors the bold."

It may surprise you to know, that despite all the money you spend on Adwords bidding, your ad may or may still not make it to the top spot on search results. The reason is, there are several factors that affect the rank of your ad. Some of them include the relevancy of your keywords, and even the type of device that people use to search for your products or services.


So, if I went to Google and searched for "LA tourist attractions" I get the following result.





Note that this was done on a desktop computer. On my tablet, here's what came up:




A variation on Nexus 7, which allows you to search on Desktop mode in your tablet, looks like this.


I used these keywords mainly because in one of my projects, this is a low-competition, highly-searched item. As you can see, hardly any ads were displayed, and the biggest bids (or most frequent ads to show) is from DiscoverLosAngeles.com

Additionally, Google states that every result on the search page is different from the one before, because Ad rankings change, competitions change, and the auction process begins all over again.

Here's another interesting point. See how the exact matches of your keywords are highlighted in bold? This is subjective form of advertisement but works well. Without us knowing it consciously, we click on links that look brighter, bigger to us.

So how does this affect your internet marketing strategies? Adwords, just like any form of advertising is a game of chance. It's like playing the stock market or just praying hard to the God of Luck. Basically, you do your best to win, you learn your game well, and at the right time and place, your customers see your ads. Then they click.