Showing posts with label maitaimedia.com. Show all posts
Showing posts with label maitaimedia.com. Show all posts

Wednesday, February 5, 2014

Factors that affect your Adwords rank--and your marketing strategy

"Fortune favors the bold."

It may surprise you to know, that despite all the money you spend on Adwords bidding, your ad may or may still not make it to the top spot on search results. The reason is, there are several factors that affect the rank of your ad. Some of them include the relevancy of your keywords, and even the type of device that people use to search for your products or services.


So, if I went to Google and searched for "LA tourist attractions" I get the following result.





Note that this was done on a desktop computer. On my tablet, here's what came up:




A variation on Nexus 7, which allows you to search on Desktop mode in your tablet, looks like this.


I used these keywords mainly because in one of my projects, this is a low-competition, highly-searched item. As you can see, hardly any ads were displayed, and the biggest bids (or most frequent ads to show) is from DiscoverLosAngeles.com

Additionally, Google states that every result on the search page is different from the one before, because Ad rankings change, competitions change, and the auction process begins all over again.

Here's another interesting point. See how the exact matches of your keywords are highlighted in bold? This is subjective form of advertisement but works well. Without us knowing it consciously, we click on links that look brighter, bigger to us.

So how does this affect your internet marketing strategies? Adwords, just like any form of advertising is a game of chance. It's like playing the stock market or just praying hard to the God of Luck. Basically, you do your best to win, you learn your game well, and at the right time and place, your customers see your ads. Then they click.

Friday, January 24, 2014

Responsive web design holds the key to better mobile experience

From a consumer's point of view, buying from a mobile device as opposed to a desktop computer is not entirely a pleasant experience (except when using apps). This is when the idea of "responsive" or "fluid" web design comes in. What is it, and where will it ultimately lead us in the future of ecommerce? This article by Jordan Larkin discusses responsive web design and why it's important for businesses. - by Marie Puddu

The term "responsive web design" refers to websites that change and adapt their appearance for optimum viewing on all screen sizes, tablets, smartphones, ipods, kindles along with desktop and laptop computer screens. Occasionally, in the digital arts industry, it is called "fluid design", "adaptive website design" or "RWD". Unresponsive websites do not change to fit different screen sizes, which means they can be difficult to navigate and look at on smaller devices.
Desktop sales have been surpassed by mobile sales already, and most digital media education sources predict that mobile web use will overtake desktop use by 2014. Hence, it only seems logical that desktop search will be overtaken by mobile search soon as well. Sixty percent of web users say that they would be more inclined to buy from mobile optimized websites. Therefore, businesses that depend on SEO would have a lot of sense to start making the move towards mobile friendly sites, and responsive site designs specifically. Especially as the new Google algorithm updates now frown upon separate mobile only sites. Such as those with a.mobi in the url. More and more, new websites are built using responsive design methods to eradicate the requirement for standalone mobile websites. Also, this decision dramatically improves the user experience. This leads to more customer interaction and sales, as prospective customers are not alienated by tiny text and difficult navigation.
To make responsive designs work, a media query is used to determine the screen size that the site is being accessed from. The script can detect all devices, whether they are tablets, laptops or smartphones. Then, it uses CSS to show the website in a suitable format. Images can be re-sized accordingly to fit on screens that are smaller. The text is made bigger and the menus can switch to a variety of different dropdown formats, as opposed to the mostly standard horizontal display.
The benefits of using this kind of design, compared to setting up a mobile version of your website that is completely separate from your original site, are obvious. Whenever you update your website, it will updated for every device and display correctly on every screen. You only have to update in one location, where with a separate mobile site would require a separate location requiring updating as well. Often, your websites will be accessed from a tablet. If you have a two separate sites, a mobile and a desktop version, it is anybodies guess which version of the site tablet users will be seeing. With responsive design you get to control (mostly) what every screen size will be viewing.
Several companies provide both fluid design and mobile design for websites. However, RWD methods are constantly improving, so there appears little point in having a standalone mobile website. The only time when you might want a separate site, would be if you prefer to advertise differently to laptop or desktop users, compared to how you would advertise
to mobile users. For instance, a fast food company might wish to target individuals on the go with an instant special offer, but display their upcoming promotions and menu to laptop users. Nonetheless, in many cases, a website will cater to all users in an identical manner, thus a responsive design is the preferred option.
In the fast approaching future, all websites should have responsive designs, as users will come to expect it. Therefore, in a couple of years, businesses that build unresponsive websites will have to pay for a new site to make up to their users the lack in their website. Consequently, before starting any new website design projects, it would be advisable to learn more about the cost and advantages of adaptive designs.
I only touched on the subject of mobile site and didn't even mention native apps, but there is much to be said on that subject! A great resource for more information on apps and mobile design is http://idmaa.org/?post_type=journalarticle&p=1782.

Contributed by: Jordan Larkin
Article Source: http://EzineArticles.com/8114631

Friday, September 13, 2013

HubSpot trial offer gets your gears running without spending a dime

You can count on HubSpot when it comes to aggressive online marketing strategies.

Why? Because all you really have to do is try and NOT SPEND until you are truly convinced their software works for you.

HubSpot's Search Engine Optimization, Lead Tracking and Intelligence make it easy to get more qualified leads.

This is what I figured in their Free Trial offer. You have 30 days to examine and plan your strategies on practically everything that involves online marketing: from social media to search engine optimization, writing content, web design, email marketing, lead management, and content development.

If you know your business but you're treading the online world a little too gingerly, start doing your research on HubSpot.

What exactly is going to happen?

You have about a million options on how to use online marketing techniques to get heard, be seen, and generate money for your business via the Internet. You're not afraid of success, are you?

See also: Top 10 Ways to Save Money on Online Marketing