ONLINE ADS
Google Adwords offers great tips on writing ads online.
So how do you create a strong ad?
1. Be relevant:
Make sure that your ad text is closely related to the product and services you offer.
2. Highlight what sets you apart:
In other words, why should someone contact or buy from you, and not someone else?
3.Include a call to action:
- After someone clicks on your ad, what do you want them
- to do next? Do you want them to buy something, sign-up to your newsletter, contact you, or take another action?
CHOOSING THE RIGHT KEYWORDS FOR YOUR ONLINE ADS
- Use keywords that are 2-3 words long
- Keywords that consist of two or more words tend to be more specific and therefore may speak better to what a potential customer is searching for.
- Use negative keywords
- Negative keywords keep your ads from appearing for searches that aren’t likely to drive business your way (e.g. queries including the word ‘free’).
- Use the Keyword Tool
- The Keyword Tool helps you discover new keywords and potential negative keywords.
GREAT RESOURCES
http://www.gstatic.com/ads/learn/en/keywordsforadwords.pdf
http://www.gstatic.com/ads/learn/en/writegreatads.pdf
