WEBSITE COPY
Copywriting for Search Engine Optimization
SEO copywriting is the art of writing web page copy that is appealing to human readers, but also ranks well for specific search terms that people are looking for in search engines. Search engines have now become much more sophisticated, so the fundamentals of solid copy writing are more important than ever.
Writing Headlines: The Most Important Copywriting Skill
Most writing designed to persuade sinks or swims right out of the gate. Whether the title of an article or the headline of a sales page, readers make snap decisions based on a quick scan of the top of the page. More often than not, they’ll simply move on to something else unless you craft an excellent headline.
GREAT RESOURCES:
http://www.copyblogger.com/copywriting-101/
http://www.copyblogger.com/copywriting-course-reviews/
