WEB CONTENT
What makes web content that people will actually read?
Content that's relevant, easy to comprehend, and keyworded.
Get to the point!
Readers assess webpages in an instant. Your content has a few seconds—three or less!—to encourage people to read more, to take action, or to navigate to another of your pages. Impatient readers will click the Back button in a hurry or will stop skimming and go to a search box.
Shape your text for online reading
Text that works best on the Web is text that gets to the point fast and that makes it easy for readers to pick out key information. Here’s why.
Online reading is an experience that’s different from reading text in print. A big part of that difference is physical: For most people, online reading takes longer—or feels as though it does. A computer screen displays text at a lower resolution, with less detail and sharpness than a printed page, so letters are fuzzier. And many people feel that their eyes tire faster reading text on a screen (especially a smaller screen) than reading type on paper.
GREAT RESOURCES:
http://styleguide.yahoo.com/writing/write-web
