Showing posts sorted by relevance for query seo. Sort by date Show all posts
Showing posts sorted by relevance for query seo. Sort by date Show all posts

Wednesday, October 22, 2014

You think you know SEO? 23 solid success tips from online experts



Today is your lucky day. After brainstorming about our past, present, and upcoming projects, we've decided to give the SEO bucket list a go. Why? Because we're so done with SEO! At least, we like to think that we are. We're tired of trying to fix everything to make websites Google friendly. We're overwhelmed with yet another search engine update that turns the web all topsy-turvy. All for the sake of online marketing success. So read on, friends. Now is your chance to fulfill what's still missing in your SEO strategy, thanks to the following tips from online marketing experts.
But does this mean we're wrapping up the desk, quitting our jobs and running away from competition? Quite the opposite. Everyday we're learning more about SEO and sharpening our marketing skills. The bucket list is simply our way of opening up our minds to what's already been done, and what has yet to be. #best #seo #tips

Gain more quick insights with us on Twitter @MaiTaiMedia

Tuesday, December 10, 2019

Writer's Tips: SEO Writing

 


SEO WRITING


"First, SEO is the acronym for search engine optimization. Don’t let the big term throw you. All this means is that website owners do certain things to their web pages to make sure that search engines find them and deliver web surfers – like you – to their website when they conduct internet searches.

One of these things is filling their site with SEO content.

SEO content is different from “regular” content in that some technical research and thought goes into the copy – before it is ever written, ie, conducting keyword research...

Let’ say you own a website about credit repair. You offer credit repair services to consumers with bad credit. You have a website, but it’s not getting much traffic or bring in much business. One of the things you can do is write informative content and put it on your website to drive more traffic. But, not just any informative content – SEO content.

When/if you hire an SEO copywriter, one of the first things they’re going to do is find out which words and phrases web surfers are typing in to find the types of services you offer (credit repair, remember)."

It all sounds so simple, isn't it? It's not. SEO Writing is a science. It's part of a marketing campaign. It doesn't start and end with keywords. It involves analysis, experimentation, and total mastery of how search engine work and evolve. Yes, "evolve" is the word. Since everything is changing all the time, expertise in SEO Writing is something that is earned in time. Writers need to keep themselves posted. 


GREAT RESOURCES: 

http://www.prlog.org/10560011-what-is-seo-writing-why-its-possible-to-earn-50000-to-75000-your-first-year.html

Wednesday, December 9, 2020

Sample Business Website Copy: SEO for Texas Small Businesses

 



Should Texas small business owners learn SEO? 

First and foremost, what on earth is SEO? SEO stands for Search Engine Optimization, the strategy of designing a website and creating content that will rank high in the major search engines such as Google, Yahoo, and Bing. The popularity of optimization techniques started around early 2000s. However, even until now, a lot of Texas small business owners still don't have any idea what it is and how it will improve their business. 

Components of SEO

Search Engine Optimization is a step by step process that has evolved technically over time. It involves an understanding of the following major concepts:


  • How search engines work
  • What keywords to choose and use for your website
  • Optimization of graphics and design
  • Website and content submission 
  • Link Marketing
  • Auditing and Monitoring your progress


Notice that I didn't mention Twitter, Facebook, YouTube or blogging? That's because they are part of Search Engine Marketing. SEO, on the other hand, focuses on how to strategically position your website and your brand so does online searchers will easily find you on Google, Yahoo, or Bing. 

At first, it looks like a heck of a lot of hard work, but if you study diligently or discuss with an experienced SEO professional, all the pieces will fall together. And yes, plenty of “nobodys” became “somebodys” on the Internet because of successful SEO techniques. 

Understanding how search engines work will make you realize that a brand new website or domain won't make it to the top of Google until after several months. If you know what keywords to choose for your website, you will stand out among your competitors in similar niche. When you hire a web designer, make sure that they are aware of optimizing graphics so they will be search engine friendly. Same goes with the text of your website. It is also possible to rank high in the search engines if you network online and monitor which marketing techniques work for you. 

Even Texas small business owners who have no clue what SEO is can learn how to optimize their website. You don't have to earn a degree to understand that you shouldn't post irrelevant material in your online store or spam your subscribers. Remember that even though you're trying to make it high on the search engine rankings,  you still need to look after the reason why you're in business: your customers. 

To learn more, read our blog for more SEO techniques specifically targeted for your Texas small business!


Saturday, December 5, 2020

The Big List



Looking for writing and editing samples? Here's an alphabetical list of most of them. I'm currently updating so keep checking for new posts!

Monday, January 23, 2012

sample: SEO Website Copy Small Businesses, SEO Copywriting Texas Websites

In collaboration with Texas designers, webmasters, and business owners


WEBSITES

Jerky Wholesale Gift Items

Multi Business Solutions - Import/Export/Product Sourcing

Freelance Makeup Artists

Cafe Rodin


Texas Tickets

Badass Bikes

Wakki Gifts

Perfume Haven

Texoma Flowers


BLOG SITES

Duke Gardening

Bewitching Bags

Legacy Home Medical

Hire a TX Lawyer

Get Online Texas

Fancy Floors


MOBILE SITES

Cafe Rodin

Perfume Haven

Texoma Flowers


UPCOMING


Pinball Depot

The Sleep Shoppe

Ambrosio Mexican Restaurant

Solstice Salon

Kiddos Inc.

Fanatics for Life

Texas Golf Supplies

Get My Insurance

Mobile Mojo

Steve Shoes 4 Men

Friday, January 24, 2014

Responsive web design holds the key to better mobile experience

From a consumer's point of view, buying from a mobile device as opposed to a desktop computer is not entirely a pleasant experience (except when using apps). This is when the idea of "responsive" or "fluid" web design comes in. What is it, and where will it ultimately lead us in the future of ecommerce? This article by Jordan Larkin discusses responsive web design and why it's important for businesses. - by Marie Puddu

The term "responsive web design" refers to websites that change and adapt their appearance for optimum viewing on all screen sizes, tablets, smartphones, ipods, kindles along with desktop and laptop computer screens. Occasionally, in the digital arts industry, it is called "fluid design", "adaptive website design" or "RWD". Unresponsive websites do not change to fit different screen sizes, which means they can be difficult to navigate and look at on smaller devices.
Desktop sales have been surpassed by mobile sales already, and most digital media education sources predict that mobile web use will overtake desktop use by 2014. Hence, it only seems logical that desktop search will be overtaken by mobile search soon as well. Sixty percent of web users say that they would be more inclined to buy from mobile optimized websites. Therefore, businesses that depend on SEO would have a lot of sense to start making the move towards mobile friendly sites, and responsive site designs specifically. Especially as the new Google algorithm updates now frown upon separate mobile only sites. Such as those with a.mobi in the url. More and more, new websites are built using responsive design methods to eradicate the requirement for standalone mobile websites. Also, this decision dramatically improves the user experience. This leads to more customer interaction and sales, as prospective customers are not alienated by tiny text and difficult navigation.
To make responsive designs work, a media query is used to determine the screen size that the site is being accessed from. The script can detect all devices, whether they are tablets, laptops or smartphones. Then, it uses CSS to show the website in a suitable format. Images can be re-sized accordingly to fit on screens that are smaller. The text is made bigger and the menus can switch to a variety of different dropdown formats, as opposed to the mostly standard horizontal display.
The benefits of using this kind of design, compared to setting up a mobile version of your website that is completely separate from your original site, are obvious. Whenever you update your website, it will updated for every device and display correctly on every screen. You only have to update in one location, where with a separate mobile site would require a separate location requiring updating as well. Often, your websites will be accessed from a tablet. If you have a two separate sites, a mobile and a desktop version, it is anybodies guess which version of the site tablet users will be seeing. With responsive design you get to control (mostly) what every screen size will be viewing.
Several companies provide both fluid design and mobile design for websites. However, RWD methods are constantly improving, so there appears little point in having a standalone mobile website. The only time when you might want a separate site, would be if you prefer to advertise differently to laptop or desktop users, compared to how you would advertise
to mobile users. For instance, a fast food company might wish to target individuals on the go with an instant special offer, but display their upcoming promotions and menu to laptop users. Nonetheless, in many cases, a website will cater to all users in an identical manner, thus a responsive design is the preferred option.
In the fast approaching future, all websites should have responsive designs, as users will come to expect it. Therefore, in a couple of years, businesses that build unresponsive websites will have to pay for a new site to make up to their users the lack in their website. Consequently, before starting any new website design projects, it would be advisable to learn more about the cost and advantages of adaptive designs.
I only touched on the subject of mobile site and didn't even mention native apps, but there is much to be said on that subject! A great resource for more information on apps and mobile design is http://idmaa.org/?post_type=journalarticle&p=1782.

Contributed by: Jordan Larkin
Article Source: http://EzineArticles.com/8114631

Saturday, January 21, 2012

sample: 300 word SEO articles

christian music college

There is still a pervading gap between a christian college and a secular one. More often, it’s all about the affirmation of one’s faith. Students who attend a christian music college, for instance, find that they gain support from caring Christian friends more than they do from secular music colleges. In a christian music college, one learns not only christian music but also a true direction led by strong Christian faith. There’s always a choice after high school where a student may want to go. Others prefer to enroll themselves in the military, others decide to take jobs, and others go to colleges to further their education. With a passion for music coupled with faith on Christianity, one may opt to enroll himself in a christian college that specializes on teaching music to undergraduate and postgraduate students.

Like any other type of college, a christian music college may offer you the traditional or distance learning option, and even summer courses. It is because some students take part time jobs while studying. For this reason, the christian college doesn’t limit itself to students who study full time. In fact, christian colleges offer the same opportunities as those of secular ones. Some high school graduates fear that the costs of admission in christian colleges may be too difficult to shoulder, but this isn’t always the case. The truth is, a lot of christian colleges offer scholarships to deserving students. The financial aid comes from the hundreds of donors from christian organizations both local and international. All you need to do is inquire about them and learn more about their programs and terms of admission.

In the United States alone, there are numerous christian colleges that specialize on teaching music on the level of a conservatory. The primary reason why a student would want to enroll himself in a christian music college is that he aims to develop his God-given talent and allow his musical ability to benefit the world of music and the field of liberal arts in general. Of course, the programs in a christian music college are not limited to undergraduate students. In Gordon college, for instance, there are courses offered for music teachers or professionals who wish to pursue postgraduate musical studies. These days, a musical profession has become a competitive field that enrolling in a christian college specializing in music education is extremely challenging.


red deer insurance quote

In the province of Alberta, Canada, Red Deer is one of the smallest cities where you can get the cheapest Red Deer insurance quote. The reason for this is that since Red Deer is a small city, there are far less incidences of road accidents and possible car theft. This is one of the major advantages of living in a small city, if you’re getting an auto insurance. The same theory may apply to getting any other kind of insurance at Red Deer, even though there are factors that may affect one policy and not the other, such as term life, health, home, or renters insurance. If you’re looking for the best insurance, there’s no better way than to find a Red Deer insurance quote online. The quote undergoes several steps before you find an accurate assessment of your insurance policy, but if you find them online, the tedious process can be reduced to just a few minutes instead of hours or days.

Finding a Red Deer insurance quote online is a breeze. Canadians are entitled to a reasonably-priced insurance and if they search for the quote online, they don’t even have to pay. Most brokers would provide instant and accurate insurance quotes for free, and even offer to walk you through the whole process of application for your Red Deer insurance. All they ask is your cooperation — for instance, to get the right quote, it is best to provide only the most accurate details on the step-by-step online comparison quotes procedure.

It would be wise to find a broker online that has a large database of insurance companies offering a Red Deer insurance since the broker can give you a lot of rate choices and a lot of ways to compare these quotes. These quotes vary from time to time, so it’s also wise to check out the quotes every once in a while to see if there are better rates that you could switch to. Of course, like any other type of insurance, the rate you’ll be getting on your Red Deer insurance quote will be based on several factors. It is a known fact that the more liability you have (e.g. low credit rating, bad driving record, etc.), the higher the premium you have to pay, and vice versa.


solar hot tub heater

These days, hot tub heaters have been designed efficiently enough so that they last a lifetime. Choosing the right heater for your hot tub entails some research for available options that suit both your needs and your budget. Whether it’s a spa or a hot tub, various options for a heater are essential for fully enjoying the hot tub experience. Some of these include natural gas, propane, electric, and solar hot tub heater. All are created from efficient technology so that you only need to select the temperature that’s best for your hot tub. Other considerations such as BTU, heating capacity, warranty, and selling price are just as important. Among those mentioned, the solar hot tub heater is one of the best choices for an efficient hot tub heater.

A solar hot tub heater is quite popular nowadays because of its capacity to use the sun as a source of heating for hot tubs. In fact, the efficiency of this heater model is more recognized in the hotter places in the United States, such as California or Texas. This type of hot tub heater uses plastic or glass collectors where the water flows through in order to become hot. Once the water is hot, solar covers and solar heating pads can be used to retain the heat. This is an efficient insulation method that practically reduces the waste of heat energy escaping from the hot tub.

To account for the efficiency of a solar hot tub heater, it’s best to compare the BTUs before buying one. The British Thermal Unit output helps you measure the amount of heat that the solar hot tub generates. The higher the BTUs, the faster your hot tub heats up, and the more energy is consumed consequently. You should always find solar hot tub heaters that have an average BTU but still heats up your tub quickly. In places where it is difficult to utilize the energy of the sun’s rays to heat up a hot tub, it is always imperative to insulate it through the use of foam covers to avoid the waste of energy. It’s also important to stabilize the energy so that you don’t reheat the hot tub all the time.

369 words

Tuesday, December 10, 2019

Writer's Tips: Website Copy

 


WEBSITE COPY 

Copywriting for Search Engine Optimization


SEO copywriting is the art of writing web page copy that is appealing to human readers, but also ranks well for specific search terms that people are looking for in search engines. Search engines have now become much more sophisticated, so the fundamentals of solid copy writing are more important than ever. 

Writing Headlines: The Most Important Copywriting Skill

Most writing designed to persuade sinks or swims right out of the gate. Whether the title of an article or the headline of a sales page, readers make snap decisions based on a quick scan of the top of the page. More often than not, they’ll simply move on to something else unless you craft an excellent headline. 


GREAT RESOURCES:

http://www.copyblogger.com/copywriting-101/

http://www.copyblogger.com/copywriting-course-reviews/

Thursday, December 10, 2020

Electronics SEO Article: Quick Guide to Buying Blu Ray Burners

 



Quick Guide to Buying Blu Ray Burners

keywords: Blu ray burners


Blu ray burners come in all shapes and sizes. To many movie and music enthusiasts, probably the second best reason why they are buying anything related to Blu ray is its ability to store enormous data in a disc the same size as the DVD. To be able to "burn" files from a PC to a Blu ray disc is heaven -- with so much storage capacity, you can use a single disc in lieu of several DVDs or CDs. 

When it comes to hardware, blu ray burners have a great selection. Prices range from $200 to $1000. However, with the huge demand on manufacturers overseas, blu ray burners are bound to get cheaper in time. Along with this, we can expect that from a burning speed of 4x, it will continue to increase with the fastest brand around burning at 8x.

Most of this demand comes from the movie industry, video professionals, and high definition video and audio enthusiasts. Because Hollywood movies have taken the great leap towards high definition films, movie fans who wish to keep up with the trend in their own home theaters look towards blue ray burners as the perfect solution. By simply using the ordinary high-spec PC, they can rip files from old discs to a Blu ray disc and experience the best that video technology has to offer. 

There are a lot more reasons why Blu-ray burners are becoming a big hit to video aficionados. Back when the Blu-ray disc format was still being finalized, the discs needed to be enclosed in special cartridges to prevent from scratching, contamination, and other possibilities of damage. When TDK developed a special hard coating for Blu-ray discs, the latter have become virtually indestructible. Because of this, the discs can last up to 15 years. 

For those who are worried about unauthorized replication of content, the Blu-ray discs are equipped with copy protection capability. Blu ray burners also accept almost all types of video and audio format for flexible data writing.

Software for burning recordable or rewritable Blu ray discs are readily available. Some companies even offer free trials or just plain "free" software that you can download online. If you are a first time user of Blu ray burners, the best software may take a while to find. It pays to take advantage of free trials as well as ask around for someone who might have some knowledge and advice. 

Wednesday, December 9, 2020

Sample B2B Article: Building Websites for Texas Chiropractors

 

Building Websites for Texas Chiropractors: Where to Begin?

Chiropractors in Texas are in demand, and yet it's sad to discover that plenty of them do not have the means to connect with their customers who are mostly surfing the Internet. Gone are the days when phone directories are the first point of reference when we feel pain and need the service of a good massage therapist.

A lot of Texas chiropractors are not aware of the options they have when it comes to bringing their business online. The good news is that the options abound -- it's just a matter of deciding whether you should  build your own website, try a decent priced website builder, or hire a graphic web designer. 

Here are my insights for Texas chiropractors who need to start a website:

Only opt for a free website if you're absolutely aware of what you're doing. I'm not kidding. If you don't have the slightest idea about HTML or what SEO means, don't attempt to build your own. The reason is, although building a website by yourself is a simple process that can be learned, much of what constitutes a real working small business website nowadays is optimized and interactive. In other words, if your website is going to look boring and won't show up on Google when your customers search for you, forget starting a website by yourself. 

A website builder that guides you as create your own could probably work for your chiropractic business. The equation here is simple. If you try online site builders, you will go through a series of steps that will lead you to finish a website for your chiropractic business. These website builders are meant to make your life easy by letting you fill in the missing information within the templates that are already built in for you. As a matter of fact, some website builders for chiropractors are so sophisticated, they won't look like a chiropractor actually built his/her own website. In any case, you probably still need to do a little bit of research on putting links, HTML, or widgets to your site. 

If you're not into website building at all and want to focus mainly in your medical practice, the best bet is to hire a web designer that is not only low-cost, but can handle the all-around task of good design, optimization, and user-friendliness. Some web designers use high-end templates that will amaze your customers. Others code the websites from scratch. As a Texas chiropractor, you don't need a complicated website to show off your services. Let your customers find information easily, connect with  you with widgets and forms, and find coming back to your website appealing. Better yet, let everyone who searches you on Google find you on the top of the search results.

If you're a chiropractor in Texas and have not made the leap to get your business online, it's never too late. These days, you owe it to yourself to create an online presence that will draw your customers to you, through the help of a website that works for your chiropractic business. 

Friday, October 18, 2013

Thursday, December 10, 2020

Tech Articles: 5 Quick Guides with SEO elements

 


Technology articles are fun to write, but they can also be brain-numbing! In this project, I was tasked to provide shallow and deep links within the short article and use the keyword given. Of course, I had to rise up to the challenge!

Tweaking with the Clone Tool

One of the most intriguing aspects that I have discovered in my Photoshop designs is the clone tool. The clone tool is a gem; however, if you have not perfected wielding it, it can be a source of frustration too. For example, when you click on a sample image patch, the clone tool either duplicates it or simply produces its own patch.

So how do you know the range of the clone tool's capability? It can be tricky, but working with the right layer is the key. Sometimes you may just be clicking on a particular layer and your clone tool catches only those attributes. Another tip is to set the tool on Aligned option to make sure that your first reference point will not be the same throughout the design.

  • shallow
  • design
  • http://webdesign-insider.com/archives/3-Useful-and-Simple-Tips-On-Web-Design.html
  • deep
  • clone tool
  • http://www.digitalphotouser.co.uk/articles/darkroom/200301/200301CleanPhotos.php

  • http://www.photoshop-insider.com/feeds/index.rss1
  • http://www.thedigitalartshop.com/hints_tips/clone_ps.jpg
  • clone tool


The City of Programming

Want free java scripts that you could cut and paste to your program? Need downloads and free installation information to use on your scripts? You may be needing additional resources for your new site as well lessons on various java script topics. Well I've got the page all set for you at JavaScript City. At this site you'll find a world of Java knowledge that you could easily incorporate in your program. 

You get freebies as well as a chance to submit the site you are working on when your scripting is finally done. This is a great guide for all Java programmers out there who are setting up programming and design projects for their websites. 

  • shallow link
  • design
  • http://cascading-style-sheets-info.com/archives/9-Web-Design-through-CSS.html
  • deep link
  • java scripts
  • http://personalweb.about.com/od/javascriptanddhtml/index.htm?terms=java+script

  • http://www.java-script-tricks.com/feeds/index.rss1
  • http://www.greatshop.com/cdrom/java-int.jpg
  • java reference


Zvon: Your One Stop CSS Reference Site

In search for the comprehensive website where I can find valuable CSS information, I found Zvon.org. Not only do I get a point-and-click interface that is so easy to use, the site also provides an database of CSS reference that any programmer and web designer will find useful. On the left bar of your screen you will see an index of topics to make your search easier. It also features related sites that contain more information about Cascading Style Sheets tutorials. 

The site offers lots of CSS examples which you can view using Mozilla or Netscape 6. CSS reference may be easy to find but how do you know which site provides everything that you need? Find it at Zvon.

  • shallow link
  • web designer
  • http://webdesign-insider.com/
  • deep link
  • Mozilla
  • http://email.about.com/cs/mozillatips/qt/index.htm?terms=mozilla

  • http://www.cascading-style-sheets-info.com/feeds/index.rss1
  • http://www.visionsofadonai.com/images/css.jpg
  • css reference


Sygate: Firewall First Runner-Up

According to Information Week (which is also based on user reviews) the second most popular firewall security software being used all over the world is Sygate. It got 27% of the vote, while Zone Alarm got 43% and the rest by lesser percentages. Users rave on Sygate because it is highly functional and user-friendly. Then it is also possible to download it as freeware. Sygate Firewall also has a history of excellent maintenance. 

Perhaps one of the best reasons why people choose Sygate is because it is easy enough to configure. Most software are so technical that they tend to turn off the users. With Sygate, it has been a proven fact that understanding customers is the best way to be one of the best firewall software around.

  • shallow 
  • freeware
  • http://download-software-info.com/archives/23-Free-Freeware.html
  • deep
  • firewall
  • http://www.wisegeek.com/what-are-firewalls.htm?referrer=adwords_campaign=firewalls_ad=009661&_search_kw=firewall

  • http://www.firewall-security-guru.com/feeds/index.rss1
  • http://krone.system-shop.at/si/s276iprodk13829.jpg
  • sygate


Moodle: Open Source Education Software

Have you heard of Moodle? Moodle is open source software designed for educators and students. This software allows developers to create more efficient learning networks. You can easily download it from the Moodle website to find out more.

As with most open source software the use of Moodle will enable students and teachers to be more effective in the education field. You can get a coding guide from the site as well be able to discuss the latest improvements via online discussions.

  • shallow
  • download
  • http://download-software-info.com/
  • deep
  • education
  • http://www.absoluteastronomy.com/reference/moodle
  • http://www.open-source-blog.com/feeds/index.rss1
  • http://fraser.typepad.com/moodle/images/using_moodle_cover.jpg
  • moodle

Saturday, December 5, 2020

Sample 400 Word SEO Article: How to Keep Wrought Iron Lawn Furniture in Great Shape

How to Keep Wrought Iron Lawn Furniture in Great Shape

keywords: wrought iron lawn furniture


The number one concern among homeowners who have big backyards with swimming pools or great looking patios is how to maintain their wrought iron lawn furniture. Outdoor furniture made of this type of material can last a very long time. However, with certain factors such as the weather, frequent use, dust, and dirt can ruin the classic beauty of your lawn setting. 

What are the best ways to care for your wrought iron lawn furniture? Homeowners sometimes pay little attention until they notice a chipped paint or rusting. There are very easy remedies that make this type of furniture set easy to maintain. 

Rusting and chipping are sometimes inevitable on wrought iron furniture. If these happen, simply wash the rusty or chipped area with detergent or dishwashing soap and water. Rub around the area with sand paper and wipe it dry. Choose a paint that matches the furniture and touch it up. The best way to do this is to apply a thin coat and let it dry up before applying the next one. It may take several paint coating to achieve the original color of the furniture. 

In fact, the best way to maintain the beauty of wrought iron lawn furniture is to wash it with soap and water at least three times a year. Washing will remove simple stains, dirt, or even suntan lotion. Make it a part of your spring cleaning activity as well as when you're getting ready to store it away for the winter season. 

Wrought iron chairs and tables tend to lose their glossiness in time. To keep it looking new, apply car wax on non-textured furniture while you can use baby oil on textured ones. Winter storage is extremely important as this will preserve your furniture's beauty. The great thing, however, is if you do not have to store it away for winter, wrought iron furniture can look nice even if left outdoors for an entire year. Also, you don't have to worry about windy days since this type of furniture is heavy enough to keep from being blown away. 

Compared to other material, wrought iron lawn furniture is by far the favorite amongst many homeowners. The term "wrought" literally means it is crafted by skilled artisans. They can be made so unique as even hand made. Most designs blend well with just about any type of furniture style regardless of whether they are traditional or modern. If you treat your wrought iron furniture right, they will last longer and age more gracefully.