REAL ESTATE WRITING
Writing clear copy in real estate listings is more important than ever. Often the first contact a realtor has with a potential homebuyer comes through a home listing. With the speed at which shoppers are able to jump from one listing to the next, especially online, it’s essential that your listings are written clearly and are engaging. And since the first contact you’ll likely have with a potential homebuyer will come through a real estate listing, the copy is your first chance to build a reputation and a relationship.
GREAT RESOURCES:
http://themembersedge.blogs.realtor.org/2012/08/17/10-tips-for-writing-effective-real-estate-copy/
