SEO WRITING
"First, SEO is the acronym for search engine optimization. Don’t let the big term throw you. All this means is that website owners do certain things to their web pages to make sure that search engines find them and deliver web surfers – like you – to their website when they conduct internet searches.
One of these things is filling their site with SEO content.
SEO content is different from “regular” content in that some technical research and thought goes into the copy – before it is ever written, ie, conducting keyword research...
Let’ say you own a website about credit repair. You offer credit repair services to consumers with bad credit. You have a website, but it’s not getting much traffic or bring in much business. One of the things you can do is write informative content and put it on your website to drive more traffic. But, not just any informative content – SEO content.
When/if you hire an SEO copywriter, one of the first things they’re going to do is find out which words and phrases web surfers are typing in to find the types of services you offer (credit repair, remember)."
It all sounds so simple, isn't it? It's not. SEO Writing is a science. It's part of a marketing campaign. It doesn't start and end with keywords. It involves analysis, experimentation, and total mastery of how search engine work and evolve. Yes, "evolve" is the word. Since everything is changing all the time, expertise in SEO Writing is something that is earned in time. Writers need to keep themselves posted.
GREAT RESOURCES:
http://www.prlog.org/10560011-what-is-seo-writing-why-its-possible-to-earn-50000-to-75000-your-first-year.html
